LMNX Ventures

Founder ∙ 2024-present

Mentoring, investing in, and experimenting with new ventures and experiments at the intersection of design and social impact. I rank founder spirits/mentalities higher than financials.

1. Delegate, CII India Design Mission to South Korea (June 2025)
   The Mission was a strategic international initiative to foster cross-border collaboration, innovation, and exchange in the field of design. It brought together a selected delegation of Indian design leaders, entrepreneurs, policymakers, and institutional heads to engage with Korea’s thriving design and innovation ecosystem. (Mission Report)

2. Startup Mentorship and Investments
   - On-ground Mentor at the 18startup x AIC GIM Bootcamp, Goa
   - Mentor (pro bono) to ~10 early-stage startups
   - Strategic Advisor (pro bono, ad hoc) to 18startup

3. Design / Growth / Transformation Studio
   Servicing clients for brand and product experiences, and systems-level transformation.

BluOne

Head, Design and Strategy ∙ May 2019-present

BluOne was founded to support non-profit ventures working at grassroots level towards development and empowerment of underprivileged women and children in India. For me as an intrapreneur in a larger corporate body, it has been a space for experiments and evolution.

1. Head - Experience Design
   Started with setting up and leading a team of Designers to create human-centered Product and Brand experiences. At peak, this team was ~40 people. Bulk of our work was for US healthcare, though we worked for other geographies and industries too. It was not just a team of visual designers; we were trying to cultivate higher-order thinking. One high-stakes assignment was revamping the HR division (we named it ‘Talent’ or ‘People’ division). As temporary Head of Talent, I got a small Design team to re-look at everything from comms and workflows to responsibilities and purpose.

2. Head - Growth
   Modelled and managed a team combining Research, Content, Design, Data, and Marketing based on the concept of Growth Hacking. Started with serving internal needs, but as more ventures sprung up within the group, this mixed group of generalists and specialists required expanding their thinking and application. Taking inspiration from the principles of Exponential Organisations, a small ‘RED’ team was curated to build a culture of entrepreneurial speed and delivery, with the focus of (a) making significant improvements in the existing business verticals and (b) conceiving new business verticals within the BluOne group. It was conceived as a Special Ops unit.

3. Head, Mentor, Investor - New Ventures
   The Growth Designers helped start five new ventures and a few digital products, which we internally incubated and supported through cash and non-core services from our ecosystem. This was both the most exciting period of getting something new done and the time with the most hard-hitting learnings.

Earthr.org

CoEarthr/Cofounder ∙ May 2018 to Jan 2019

Earthr.org is a nonprofit foundation focussed on crowdsourcing Sustainability-related Problems, Solutions, Entrepreneurs, and Investors. I led operations, collaborations, research, strategy, and sensitisation at this nonprofit foundation to crowdsource Sustainability-related Problems, Solutions, Entrepreneurs, and Investors.

• Designed an online platform that attracted 100+ Problems, 350+ Solutions, and 100+ people globally; solutions were also offered towards PM Narendra Modi's Self4Society initiative.

• Country Partner, Veganuary India 2019, a month-long celebration of veganism in January, directly coordinating with the Head of International Partnerships in UK.

  • Appointed and managed 23 City Leads across the country, who organised 50+ events, including food tasting sessions, movie screenings, potlucks, product launches, sensitisation talks, street plays, etc.

  • Did a 1,000-km road trip ‘Road to Happiness’ between Rajkot-Ahmedabad-Vadodara-Surat to bring together the Gujarat vegan ecosystem.

  • Coverage by dozens of national and regional media outlets.

• Addressed 5,000+ people from schools, colleges, startups, and corporations about issues like climate change, inequalities, education, energy crises, etc.

• Hosted events like Sensitisation Sessions, Planet Meets, Movie Screenings, Entrepreneurship Talks, etc., in three Indian cities.

Yellow Cursor

Founder and CEO ∙ Jan 2012 to Nov 2017

Yellow Cursor was founded to integrate improved design, interfaces, experiences and psychology with eLearning, eTeaching and eAssessments for Engineering education (primarily because I couldn't practically relate to most of what was taught in my classes).

In 2016, Yellow Cursor was transformed from an Education-focussed company to a Design-focussed company. With research-driven, human-centered design, we helped served 50+ brands and 10+ social causes express themselves and connect with their audiences visually, in the process making YC one of the most sought design firms of the region.

Key Initiatives / Projects / Experiments:

• Launched nRays, India's first 48-hour Design Thinking Hackathon. [2017]

• Started Paper and Ink Centre for Design (PICD), a tiny school for Design and Design Thinking. [2016]

• Organised Hack Your Waste (Chandigarh), a design thinking event based on the OpenIDEO framework for raising awareness and finding solutions for optimum usage of surplus food and reduce food wastage. [2016]

• Cofounded Siyaahi, a not-for-profit initiative to inform & inspire people about the cultural, intellectual, and creative importance of handwriting. [2015-16]

• Experimented with Ink Chacha, printing-as-a-service [2015]

• Experimented with BookBarter.in, an online platform to buy/sell old books [2012]

Wipro

Project Engineer ∙ Oct 2010 to Jan 2012

• Component Design Engineer - VLSI

• Side project: Revamped all the training material of my division to make it more visually and pedagogically effective.

Chitkara University

Project Head, EDnxt (Beta) ∙ Jun 2010 to Oct 2010

Created and successfully launched a beta edition of ‘EDnxt’, aiming at introduction of CBTs and ILTs in Engineering Classrooms.