Paper and Ink
Centre for Design

Why do we prioritize?

Why do we need elevator pitches?

How do traffic rules and signages enable governments to reduce accidents?

Every day, we create 2.5 quintillion (2,500,000,000,000,000,000) bytes of data. If you were watching all this data on a high-definition TV, it would take close to 114,000 years to consume. It is essential that only the most important bits of information reach you at the right time and the right place. 

PICD (pronounced ‘pi-see-dee’) is an abbreviation for Paper and Ink Centre for Design

At PICD, it is about creating simpler, meaningful solutions to everyday challenges. We see ourselves as catalysts in the process of improved visual perception and presentation.

Sample Course Overview: STAND OUT. (2016)

What makes your friend score better grades even though your answers are same?

Why do some resumes stand out from the others, even with the same content?

Why do you always pick that one brand of tea in a shelf with numerous options?


Good Design can guarantee good grades, better pitches, and simpler lifestyles. And this course is your first step in this direction. 


CLASS 1: HELLO DESIGN.
Introduction to Design and its myriad forms. What, Why, When, Where, How?
Class Task 1 + Home Assignment 1


CLASS 2: ELEMENTS OF DESIGN.
Line, Shape, Direction, Size, Texture, Colour, Value and Type.
Class Task 2 + Home Assignment 2


CLASS 3: CREATE.
Composition and Layout.
Class Task 3 + Home Assignment 3


CLASS 4: STAND OUT.
Constraints and Application.
Class Task 4 + Home Assignment 4


ASSESSMENT


WHAT’S INCLUDED?

  • 12 Weekend Hours (5 Hours of Instruction + 7 Hours of Hands-on Learning)

  • 4 Assignments

  • 1 Assessment

  • Snacks in all classes

  • PICD Merchandise


WHO SHOULD APPLY?

Anyone willing to learn how design makes presenting and perceiving your ideas easier.

You could be a school student, college student, working professional or a parent.


This information was originally published on the PICD website by Yellow Cursor in 2016.

Grown in India. ©2025 LMNX Ventures.

03:44:07

Grown in India. ©2025 LMNX Ventures.

03:44:07